Park describes taking over the iconic role as surreal and plans to bring humor with a fresh, edgy twist The new campaign, "The Handoff," features Park in action-packed scenes as he fights rising ...

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Impression and Buzz scores for Priceline.com have increased among young adults, ages 18-34, coinciding with its recent ‘extermination’ of William Shatner as the Negotiator. Shatner’s final commercial ...

"The fact that it was William Shatner, to have him pass the baton to me was wild," Randall Park tells PEOPLE of becoming the new Negotiator William Shatner is retiring as Priceline's Negotiator after ...