As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In the dynamic landscape of marketing, where brands vie for ...

A new music startup created an instrument that can turn your microwave, electric toothbrush, and baby monitor into hauntingly beautiful music. Its branding converts all of those fascinating outputs ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to. Hip-hop music has never been just about ...

We make choices based on emotion and feelings can change on a whim. The best brands understand this as a science and if bonded closely with its customer base, can successfully influence its purchasing ...

One morning, while listening to a Spotify playlist, I stumbled across 'Buka semangat baru' a song by Indonesian artists. In my mind, it had always belonged to Coca-Cola. But I discovered it wasn’t ...

Music festivals are chaotic in the best way. Stages thump, crowds move in waves, and everywhere you look there’s another booth, pop-up bar, merch table, or sponsor activation. For brands trying to get ...