With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
Media spending to drive mobile app installs will jump 32% to $76.2 billion worldwide this year, reaching $118.4 billion by 2022, per a forecast by AppsFlyer, a provider of mobile attribution and ...
Facebook faces greater competition from Google in mobile ad campaigns that target people who have previously used an app, per a study that mobile attribution and marketing analytics firm AppsFlyer ...
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