Long Islanders no longer needs to listen for the familiar jingle of a Mister Softee truck rolling down the street to get some of its signature soft serve ice cream: a Mister Softee location has opened ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

Santa Barbara and Philadelphia might just be the leading contenders to occupy opposite sides of the spectrum as far as American cities go. And yet, there is something, in the summer months especially, ...

Mister Softee’s Long Island takeover isn’t showing any signs of slowing down. The ice cream vendor will open its third brick-and-mortar location, in Miller Place, next spring. Franchisee Steven Zoly, ...