This story was written by David Kaplan. WPP Group media agency MindShare has bought UK media planner Michaelides & Bednash. Terms of the deal weren't disclosed. The media planner will be folded into ...

Since joining Mindshare UK in 2010 Creighton has held the role of chief operation officer. Prior to joining Mindshare UK Creighton was managing director of digital agency i-level for four years.

Mindshare UK has appointed Helen McRae as chief executive officer with immediate effect. The appointment follows the departure of former Mindshare chief executive Mark Creighton and sees McRae combine ...

UK – Media agency Mindshare UK has promoted Ben Chadd to chief client officer. Chadd (pictured) will be responsible for Mindshare’s client engagement strategies and will head the client leadership ...

Media agency Mindshare has released its fifth annual Mindshare Trends Report, which determines and analyzes the most applicable trends for brands in 2019, related to tech, culture, and media.

Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of the reasons why Mindshare ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the ...

Mindshare has rebranded its corporate identity, which includes separating the words "mind" and "share" that it believes will better represent its "accelerated good growth" brand positioning. It’s one ...

Microsoft Advertising and Mindshare UK have launched a multi-platform campaign to promote Ford’s new C-MAX people carrier. Spanning Microsoft’s online, mobile and Xbox platforms, the Ford C-MAX ...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first ...

Despite widespread awareness of its importance, sustainability currently takes a backseat to more immediate concerns for UK consumers. Even with aspirations to live more sustainably, for many it is ...