No, baby doesn’t need an antioxidant serum, but it’s never too early to start teaching about skincare and products. “At a young age, begin talking to your child about their skin during bath time. This ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

“It’s INSANE,” Sephora mom Karyn Agosto howled into the phone. First her eighth-grader succumbed, she said, then her fourth-grader — both sucked into the skin care craze striking tweens and young ...