Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as well. While most entrepreneurs look at giants like Meta and assume their ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

Editor's take: Meta's latest encounter with legal scrutiny highlights ongoing tensions around advertising metrics and privacy in the digital ecosystem. As scrutiny grows, advertisers and industry ...

Chinese online retailers have cut back their spending on Facebook and Instagram ads in reaction to President Donald Trump's tough trade policy with the country. Meta's finance chief Susan Li said ...