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Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it. Market research is a practice that tracks consumer ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact researchservices@bc.edu. We are also ...