It's Tough To Make Good Health Choices, But Science Can Help. ... Research suggests, however, that some techniques can raise the odds, at least a bit, of making positive behavior changes.

NUDGE BACKLASH Nudging people to make good choices, about their retirement plans, charitable giving or even preventive health care, does not always go as planned.. David Curtis ...

The brain weighs factors based on their importance to oneself and one’s social world as part of a complex calculation that shapes behavior ...

But it turns out that our brain gives us subconscious nudges, preferring some choices over others. Elke Weber, the Gerhard R. Andlinger Professor in Energy and the Environment, studies how the science ...

Instead people were overwhelmed with options, and consequently, their ability to make smart choices plummeted. Johnson and his team then dramatically improved participants' selections in one ...