Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...