It was a big-tech Super Bowl, where even the ads that weren’t about AI were about AI. Svedka’s AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock ...

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of more than $800 million in gross revenue across all platforms. For the 2025 ...

Super Bowl commercials can spark as much conversation as the halftime show or the game itself — and this year, what people are talking about is the substantial number of ads there were trying to sell ...

Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other ...

Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads - ranging from heartwarming and nostalgic, and from to funny and inspiring - as they tried to break out of the ...