The LEGO Group and Sanrio announced a multi-year partnership on Oct.

LEGO Hello Kitty is officially happening: LEGO Group and Sanrio announced a multi-year partnership on October 6, 2026, bringing Hello Kitty and Friends to LEGO sets for the first time in 2027 -- and ...

Hello Kitty is coming to Lego in 2027 thanks to a new collaboration between the Lego group and Sanrio ...

The LEGO Group and Sanrio have revealed a new partnership that will bring the characters and universe of Hello Kitty and Friends to fans for the first time in LEGO brick form. Fans can look forward to ...

Rick Warren is a Senior Features Editor from the United States who has been a massive gamer and comic book fan ever since he played Spider-Man on the PlayStation 1. He loves writing about everything ...

The LEGO Group and Sanrio have announced a collaboration that will bring the characters from Hello Kitty and Friends into the LEGO universe for the first time. As a result of this agreement, both ...

LEGO adds Sanrio to its strategy: Hello Kitty, Cinnamoroll, and Kuromi are coming to the world of bricks in 2027. Hello Kitty was introduced in 1974 and has become Sanrio’s most recognizable ...

As a diehard enthusiast of video games, Ediz Guner has been attentively following the ebbs and flows of the gaming industry for a long period of time. This, coupled with his hobby of extensively ...

Add Yahoo as a preferred source to see more of our stories on Google. LEGOs are life for so many nerdy folks. We love to craft masterpieces out of those little bricks, often building sets that honor ...