The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Unlike many devices unveiled at CES 2026, LEGO’s Smart Bricks system does not rely on AI or an internet connection and is ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...