The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

With over 600,000 subscribers on YouTube, Pony is one of South Korea's most famous beauty gurus. Her real name is Hye-Min Park, though nearly everyone refers to her by her equine nickname. She's been ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

MANILA, Philippines — The Korean makeup look has been the rage for quite some time, thanks to the popularity of K-dramas. Celebrity makeup artist Albert Kurniawan recreates the look but with a twist - ...

With Girl’s Generation’s bubbly song “Snowy Wish” running in the background, a Thai girl with the YouTube ID onnbaby demonstrates how to pull off the “Korean flawless look.” “I have seen lots of ...

ALBAWABA - Interest in makeup continues to grow as we have seen an explosion of beauty tutorials on social media platforms. With continued exploration in this field, preference has somewhat shifted ...