K-beauty was once seen as a niche trend, but then it put sheet masks and BB creams on the beauty map and everyone wanted in. The category made its mark thanks to its innovative products promising to ...

Washing your face can feel like a chore—until you add one of the best Korean cleansers to your routine and, suddenly, it feels like a mini spa moment. And with gifting season in full swing, skin care ...

TOKYO -- While Korean-style makeup is booming among young Japanese women amid the so-called third Korean wave, Chinese-style makeup, which features a bolder and more mature look, is also starting to ...