Bill Murray is known for being spontaneous and showing up in peculiar places, but Sunday marked a first for the elusive actor: a national commercial. And not just any ad, a Super Bowl spot for Fiat ...

NEW YORK (AP) — During advertising’s biggest night, Super Bowl Sunday, marketers battled it out to bolster their brands and promote new products. Advertisers paid up to $5.6 million for 30 seconds, ...

Marc Scibilia had to buy a television to watch his Super Bowl commercial. The Nashville singer-songwriter performed the stark, somber rendition of Woody Guthrie 's This Land Is Your Land that played ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads - ranging from heartwarming and nostalgic, and from to funny and inspiring - as they tried to break out of the ...

Add Yahoo as a preferred source to see more of our stories on Google. The commercials are sometimes just as highly anticipated as the Super Bowl itself, as fans wait for fresh movie trailers, ...