A youngster takes a whiff of a perfume at a shop in Patna’s Sabzibagh on Wednesday. Picture by Ashok Sinha Id fragrance is all around. As Muslims throng the markets in Patna to prepare for ...

Traditional attars are a new concept due to the recent surge in demand, but they have a long ancient history. The usage of ittars became popular in the new decade, mainly around the 2020s, as people ...

Kolkata's perfume lovers are embracing traditional ittar, a natural, alcohol-free fragrance. Crafted from flowers, herbs, and woods, these concentrated oils offer unique, long-lasting scents that ...

The beauty of Eid is in the details, alta, ittar, and age-old rituals. Simple, soulful touches that connect you to tradition and make the day feel meaningful, memorable, and truly our own (Image: ...

The traditional art of making herbal ittar(fragrance) is gradually getting replaced with chemical-based, not so labour-intensive perfume industry, finds out Shaheen ...

In the remote town of Kannauj, the perfume capital of India, traditional workers are struggling to keep their craft of ittar-making alive in the face of fierce competition from modern fragrance makers ...

Kolkata’s perfume connoisseurs are rediscovering the allure of traditional fragrances. From family run shops to swanky stores, here’s unbottling the trend.. Natural & long lasting: Kolkata rediscovers ...