An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

The term “integrated marketing” is bandied about a great deal these days, but what does it really mean, and why are so many people using it? Even more to the point, should you develop an integrated ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

The second annual event, organised by Campaign Asia-Pacific, featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & ...

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There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Opinions expressed by Entrepreneur contributors are their own. It is no secret that consumers today don't just buy products and services, but focus on the value they can derive from their purchases.

Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...