There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
Influencer marketing pioneer Ted Murphy launches COEY, an AI-first media company unveiled during CES 2026 to automate ...
Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...
Christian Brown is the 30 Under 30 cofounder & CMO of Glewee, an all-in-one platform to execute influencer marketing campaigns. If you consider marketing terms for a moment, "influencer marketing" ...
You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...
While relatively few players across the flooring producer landscape utilize this form of marketing today, those that do tend ...
In a world that’s increasingly online, the creator economy is primed for the spotlight. Digital video consumption has reached an all-time high, led by creator content, and advertisers are shifting ...
Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...
Advertisers are allocating increasing amounts of their budget to influencer marketing given its cost-effective digital content and high engagement and conversion rates. Influencer marketing, however, ...
They attract millions of followers by sharing parenting tips, lifestyle advice, and product suggestions with new and expectant mothers. But there’s a bigger reason 'momfluencers' have taken over ...
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