YouTube’s identity refresh aims to bring a greater sense of cohesion to a suite of sub-brands the platform said had grown too far in different directions in terms of design and tone of voice. Now, ...

While TikTok battles government scrutiny and Instagram struggles to define its identity, YouTube has quietly continued to cement its position as the undisputed titan of digital content creation in ...

This as-told-to essay is based on a conversation with pop culture news influencer Kristi Cook. Cook's YouTube channel, Spill Sesh, has 808,000 subscribers. The conversation has been edited for length ...