Ice baths have become a trend in health and fitness, especially among elite athletes and some celebrities. It’s impossible to scroll through social media without encountering someone “taking the ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

ZHUHAI, GUANGDONG, CHINA, January 13, 2026 /EINPresswire.com/ -- As cold therapy continues gaining momentum among ...

Samuel Cornell receives funding from Meta Platforms, Inc. His research is supported by a University of New South Wales Sydney, University Postgraduate Award. His research is supported by Royal Life ...

Ice bathing can improve circulation, decrease inflammation, and hasten muscle recovery. There are mental perks as well, says Huston Sprang, Kohler’s senior wellness product manager. “The mindset of ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

If there's one trend that stands out from the past few years of wellness, it's temperature. Whether it's ice baths or saunas, maintaining a regular degree has become embarassingly old school. But when ...