Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...

NEW YORK, Aug. 19, 2025 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the formation of the AI Content Monetization Protocols (CoMP) ...

AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising When you purchase through links on our site, we may earn an affiliate commission ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

As more states enact privacy laws governing consumer data, IAB Tech Lab has updated two key digital advertising standards ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...