Macy’s is known for being behind two of the most iconic holiday shows in the United States annually: The first is the Fourth of July fireworks show, and the second is the Thanksgiving Day parade, which is finally here.

Now in its 99th year, the parade is one of the most enduring traditions for many families—whether that means getting up before dawn to attend in person or watching on TV.

Only in Trump’s second-term makeover could a 90,000-square-foot ballroom—alrea