(Ad) Influencer marketing is the process of building relationships with people who have the power to influence your target audience. Influencers can be bloggers, social media personalities, industry ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Social media is one of the largest sources of data in the world. Every minute, users post 1.7 million pieces of content on Facebook, upload 500 hours of video on YouTube and share 66,000 photos on ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

Since the launch of ChatGPT, it became clear to many that the AI chatbot and AI technology, in general, have the power to transform how many industries operate. Influencer marketing didn't remain ...

Influencer marketing, when done right, offers a powerful way to adapt, build trust and foster meaningful relationships with your target audience. Related: 1. Define your target audience and select the ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Most small businesses look at influencer marketing and assume it’s out of reach. They’re wrong. “People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...