Titanic Producer Recalls Negative Studio Feedback Over Its Four-Minute Trailer, And How Kurt Russell Played A Part In Turning Everyone Around

About two hours later, [executive producer] Rae Sanchini got a call from Rob Friedman, the head of distribution and marketing ...
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Titanic’s 4:02 Long Trailer Saved the Movie, But It’s Not the Longest in Hollywood

James Cameron's 1997 epic, Titanic, faced an uphill battle pre-release before it could effectively change Hollywood for the ...

“Titanic” was set to be massive flop until it was saved from sinking by a surprising gamble

"Everyone was tense," recalled Oscar-winning producer Jon Landau. "We’d spent five years and $200 million. At times, it ...
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Near-flop 'Titanic'? A trailer changed everything

The success of 'Titanic' was anything but certain. According to producer Jon Landau, it was only through the first trailer ...

‘Titanic’: How a Four-Minute-and-Two-Second Trailer Helped James Cameron’s Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of “Titanic” and the “Avatar” franchise, has written a behind-the-scenes memoir about ...