When Bob Dylan dropped his acoustic in the 1960s and switched to an electric guitar the stodgy world of folk music lost its collective mind. Now, another native son of the Midwest is making a similar ...

Pretend you're Harley-Davidson for a minute. You're the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as unpaid brand ambassadors. Your name is ...

Harley-Davidson's Hardwire strategic plan is showing early results. Longer term, much rests on LiveWire. Apart from execution and competitive risks, the company's high debt load is concerning. America ...

A couple years ago, Harley-Davidson built its first electric motorcycle, the LiveWire, to largely positive reviews. Since we now live in a world created by constant brand consultant input, however, ...

LiveWire One. Photo Courtesy of Harley-Davdison. Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin.

Harley-Davidson is taking its new LiveWire electric motorcycle brand public through a SPAC merger with AEA-Bridges Impact Corp. that will create a $2.31 billion company. The Milwaukee-based motorcycle ...

Harley-Davidson Bets On The New Gens…Should You? In a big bit of news that popped up Monday, Harley-Davidson is officially making their electric brand LiveWire One a publicly-traded entity valued at ...

A few years back, Harley-Davidson introduced the LiveWire electric motorcycle. It was the brand's first EV splash, and while people liked the idea, the almost-$30,000 bike didn't sell in tremendous ...

LiveWire motorcycles are built in York, Pennsylvania, at Harley-Davidson Vehicle Operations. That's the same facility where Harley assembles its gas-powered lineup, and it's where the first LiveWire ...

A motorcycle powerhouse brand with over 100 years of industry experience is spinning off its electric vehicle segment in a deal announced Monday morning. The merger values LiveWire at a pro forma ...

Harley-Davidson Inc.’s stock initially climbed over 19% Monday morning after the company announced creating a publicly traded company for its electric motorcycle LiveWire division valued at nearly ...

Harley-Davidson built its first electric motorcycle, the LiveWire, a couple of years ago. In May, we found out that Harley-Davidson planned to branch LiveWire out into an independent, partially ...