Japanese hair straightening, AKA "thermal reconditioning treatment," videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

Japanese hair washing might be the secret to growth, but the Shu Uemura hair mask can turn back time on the signs of damage. While we’re increasingly looking to the East for makeup and skin-care ...