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HBO, Max

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The Independent on MSN · 1d

HBO makes major U-turn on Max after just two years

Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max.

2don MSN

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

2don MSN

Max Going Back To HBO Sparks Social Media Meme Fest

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

2don MSN

WBD is renaming streamer Max as HBO Max, again

Warner Bros. Discovery is restoring the "HBO Max" name for its streaming service, just two years after rebranding as "Max." ...

1don MSN

HBO Max renaming starts meme fest as netizens share hilarious reactions; check here

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

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