Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind. It would like to eat Microsoft Office 365's lunch. When it first launched ...

As companies like Google, Microsoft, and Salesforce compete for enterprise business, they're increasingly offering customers a wide range of integrated productivity tools, rather than siloed ...

Google has quietly added a feature to its Business Profile listings that can give any business, regardless of their size, a powerful CRM function. And it doesn't cost a thing. First, let's make sure ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

NEW YORK, NEW YORK - OCTOBER 16: Salesforce Founder & Co-CEO Marc Benioff visits "Mornings With Maria" with host Maria Bartiromo at Fox Business Network Studios on October 16, 2019 in New York City.

Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new.

Many CRM users find that their investments in CRM systems are not providing the benefits originally promised by their service providers. While service providers are quick to advertise the ...