Some of the most entertaining tidbits from Google’s Year in Search 2025 were the queries around “Why do kids say…” ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Move over, Gen Z (and everyone else). A resourceful generation weaned on influencer culture will be entering the workforce before you know it. It’s time to stop calling Gen Z the youngest generation ...

Gen Z officially isn't the youngest generation anymore, and I don't think people fully realized how different things would ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview.

If you were to ask my parents, they would say the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is “karma.” I slammed my door with gusto when things didn’t go my way. I ...

You’ve heard of Gen X, Gen Z, and Millennials, but a new generation will soon reach early adulthood, and a new study by data analytics company Numerator estimates that the cohort is worth more than ...

A sign at a primary school revealing a list of words students are “banned” from using has caused a stir online – with many parents revealing it makes them “feel old”. In total 11 phrases were named by ...

Generational trends are no exception. While there’s been plenty of chatter in the recruiting world around Gen-Z in the workplace and what it takes to attract and retain them, I’m encouraging you to ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...