The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard. Perhaps one of the most distressing of all distress purchases is insurance.

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Those big, shiny eyes, that dapper British accent, that long, green tail – the GEICO gecko is a pretty cute mascot (even if he is a lizard). He’s now the star of the insurance company’s new free ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Score: Gecko, 0, and People Tired of Ads, 1. Last week, it was announced that the Port Authority and Geico had worked out a $3.2 million deal for the insurance company to place signage and marketing ...