Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...

ABC will attempt to build on its recent string of prime-time successes with a new fall slate that features five new dramas, two new sitcoms and the cavemen characters in a car insurance commercial.The ...

In the world of humor, 30 seconds and 30 minutes are two very different animals. In the context of commercials, the Geico Cavemen demonstrated the brilliance of brevity. The TV spin-off, entitled ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

Walt Disney Co.'s ABC will pay for the production of a pilot for a show about a trio of prehistoric characters--based on Geico's cavemen characters--who battle prejudice in modern-day Atlanta. There's ...

NEW YORK - Those Geico "cavemen" shouldn't be so upset after all - they may get their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that ...

Although inspired by the cavemen of Geico commercial fame, TV critics at the Television Critics Assn. summer press tour wondered if the new ABC comedy "Cavemen" isn't trading in negative stereotypes ...