Amazon's Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon's July 31 second-quarter earnings call, the company is considering adding ads to ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon released a new Super Bowl commercial featuring Chris Hemsworth and Elsa Pataky to introduce Alexa+, underscoring how the ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...