"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

TAMPA, Fla. (WFLA) — Many young people are turning to TikTok and other social media sites to share their beauty and skincare routines. While most likely have the best intentions, doctors say many are ...

KANSAS CITY, Mo. — Whether it’s for holidays or birthdays, chances are you know tweens and young teens with pricey skin care products on their wish lists. Sales among that age group are surging. Many ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...