The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...
The modern fitting room has learned a new trick: it can recognize the pile of clothes on the chair. In a TikTok that drew wide attention, a shopper named Hannah (@hannahxhev) stepped into an Old Navy ...
With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...
River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping UK fashion retailer River Island knows the value of its stores’ ...
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