Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

As you read this column about fishing, my wife, son and friend from Kalispell will be on our way to Northern Manitoba for some world class fishing. In preparation for that trip, I must sort through my ...

Rapala Tournament Fishing conjures memories of simple summer afternoons on the lake, of dirty worms and sharp hooks and a little red and white bobber dipping beneath the surface of the cool water. And ...

The worst day of fishing beats the best day of working, as the old adage goes, and Rapala has certainly been at the forefront of trying to get people to feel the same way on the digital lakes over the ...

The latest entry in the Fun Labs-developed line of Rapala-branded fishing video games will arrive on PlayStation 3, Xbox 360 and Wii this summer, publisher Activision revealed today. Titled Rapala ...

The controller may fit the bill, but Rapala Tournament Fishing just isn't the big catch that virtual anglers were hoping for. One of the big complaints with fishing games of the past was the need to ...