The marketing team at Brand A delivers a campaign with an ROI of 1.6x. The team at Brand B return 2.0x. Which company has the happiest CFO? This scenario I teach at adchool, highlights the fundamental ...
Forbes contributors publish independent expert analyses and insights. I write about innovation, the future of work and remote work. AI has an ROI problem — or so many leaders fear as chatter about the ...
How do you solve a problem like MaROIa? It might feel like the hills are alive with the sound of demands to prove ROI, but Will Green investigates why marketers are still struggling, and how they ...
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