In the Instagram pond, these may seem like pretty small fish; however, their modest size is actually a benefit to your campaign. The Fast Company Executive Board is a private, fee-based network of ...

Jen Lauren is a part-time social-media influencer who lives in New York City and films videos for YouTube after she logs off her full-time job in public relations. Lauren, 24, started her YouTube ...

You may have heard the term “nano influencer” bandied about before but not sure what it actually means. As an author on influencer marketing strategy, I define a nano influencer as someone who has ...

What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may be taking the throne, there’s no right answer — different brands work with different ...

Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers? Influencer marketing is becoming mainstream, ...

The new generation of technology has not only transformed communication, but has also changed how companies work. Evolved consumers demand information before acquiring a product, and from diverse ...