Dynamic pricing employs machine learning and artificial intelligence to identify when the cost of goods and services should ...

Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...

For the first time in 2026, FIFA has instituted dynamic, demand-based pricing for World Cup tickets.

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...