Grocers use dynamic pricing to offer discounts and raise prices based on market conditions. But surveillance pricing has ...

For the first time in 2026, FIFA has instituted dynamic, demand-based pricing for World Cup tickets.

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

A new study from Consumer Reports and Groundwork Collaborative shows that the digital shopping platform Instacart is testing an algorithmic pricing model that could cost shoppers an extra $1,200 a ...

When tickets for Green Day's 2025 Australian tour went on sale, fans joined a queue—a ritual that has been practiced for decades on footpaths, on phones, and now online. But as Green Day fans reached ...

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. "How much does this cost?" has become a surprisingly complicated question. The rise of e-commerce, ...