TikTok is testing a new micro-drama feed called "TikTok Short Drama" in the US and a few other regions. Some top shows are AI-generated.
In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...
In what seems like no time at all, TikTok has become one of the most successful mobile services in the world. One reason behind its success was how it gave ordinary people a platform to showcase ...
Global Mofy AI Limited has officially launched its short drama brand, “Mofy Clip,” aimed at tapping into the growing short drama market. The company collaborated with China Literature to co-produce a ...
'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...
Mobile in-app purchase spend reached about $167bn in 2025. Short drama IAP grew from approx. $178m in Q1 2024 to around $700m in Q1 2025. The format depends on tight loops - the cliffhanger isn’t a ...
SHANGHAI, Feb. 11, 2026 /PRNewswire/ -- The9 Limited (Nasdaq: NCTY) ("The9"), an established interactive entertainment and digital technology company, today announced that its wholly-owned subsidiary ...
ByteDance’s short drama platform, Hongguo, has responded to allegations that the AI-generated series Peach Blossom Hairpin ...
Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up ByteDance has launched its first overseas micro ...
Plus X ENM’s upcoming short-form drama “The Devil’s Kiss” has revealed its casting lineup! A strategic production aimed at the short-form platform market, “The Devil’s Kiss” combines the star power of ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results