Discover how Christa Klausner, EVP at Digitas, built a connected commerce model that links media, creative, and technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Longtime advertising and media exec Scott Donaton is departing his gig at Digitas to join Hulu as the Disney-controlled streaming ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

For the last decade, Digitas has been one of the preeminent global brands in the digital-marketing space, earning plaudits for its online work on behalf of A-list clients like American Express and ...

The layoffs of 2 percent of Digitas' staff raises the question of whether Publicis paid too much -- $1.3 billion -- to acquire the digital ad agency network in 2006. Most of the reports have focused, ...

LOS ANGELES ? A Digitas executive discussed mobile?s role in today?s purchase and relationship funnel, including the art and science of constructing actionable customer journeys and how to get results ...

The tale of Digitas Health, at least in recent years, has been one of transformation. The agency’s origin story centers on its choice to go hard and heavy on digital long before many of its ...

Nine months after he fired Jack Griffin, Time Warner (NYSE:TWX - News) CEO Jeff Bewkes has finally filled the most prominent empty chair at the media company, appointing Laura Lang, CEO of Digitas ...

Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at ...

Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing ...

Ad agency Digitas is creating an augmented reality (AR) app experience that chronicles the first manned mission to land on the moon 50 years ago for the the John F. Kennedy Presidential Library and ...

As we embrace the “new normal” of being remote and in-person, digital yet physical, and social while safe, we are adapting to more hybridization at work, school, and home. Leading the way on new ...