“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Why we care. You can believe Google if you want. But we’ve tried to ...
Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: ...
Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search results. While the links can differ, he ...
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