The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Cyara, provider of the award-winning Automated CX Assurance Platform, today announced the release of its CX Test Automation Maturity Model-- an innovative, ...

AI technologies are in a period of transition, one that might stretch on for years as technology evolves and the more cautious industries gradually get on board. While this phased integration may be ...

RALEIGH, North Carolina, May 14, 2019 /PRNewswire/ -- More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...