From the Betty Crocker Kitchen: Add some charm to your cupcakes! It's super easy when you use Betty Crocker cake and frosting and a sprinkle of colorful cereal. Heat oven to 350°F (325°F for dark or ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Betty Crocker is getting into a lighter spirit by unveiling its latest collection of seasonal launches. Featuring frosting, cookie and cupcake kits, the collection consists of partnerships with such ...

Cookies, cupcakes and frosting...oh my! Betty Crocker and The Hershey Company have launched a new line of three cookie mixes, three cupcake mixes and six frostings made with Hershey's, Reese's and ...

Something Wicked this way comes from Betty Crocker! The household pantry staple brand teamed up with the musical/fantasy movie on two new Halloween-ready products that we fear every kid and ...

Betty Crocker, the UK’s leading convenient baking brand[1], is bringing ‘egg-citement’ into spring with its new Easter Egg Hunt Cupcake Kit, on shelf now at Sainsbury’s. Easter Egg Hunt Cupcake Kit ...