Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Have you just launched a business, or is your company in a growth spurt or in need of a refresh? Are you looking to generate traction for your business? Why not capture all your different story ...

Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that’s communicated to everyone and reinforced every day. A brand ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

Design trends move faster than internal alignment. One day your team is into ultra-minimalism, the next it’s skeuomorphic textures and big personality. Somewhere in between, marketing is pushing a ...

In today’s competitive economy, a little marketplace disruption may be just the formula a company needs to stand out among its competitors and make some noise. The Fast Company Executive Board is a ...

The first step to developing your brand is to know who you really are as a company–not who you want to be or who you want clients to think you are. We decided to take an honest look at ourselves by ...

With the new year approaching and everyone flaunting the last 365 days of achievement on social media, it's natural to feel like time is flying by. One trend you might have seen recently is people ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...