Take your content marketing to the next level with better writing. Julia McCoy's 15-point list features the best copywriting tips for online marketers. Copywriting is an art. One that many writers ...

I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

In a perfect world you’d probably hire a professional marketing copywriter to write all the copy you need for your start-up business; your website, emails, blog posts, even your investor pitches would ...

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More than one in four adults in the U.S. regularly use LinkedIn, and each day millions of messages are sent between users. From these conversations, everything from business collaborations to tech ...

Studies show you have about two seconds to capture attention in the crowded inbox. Once an email is opened, you have five to 20 seconds to attract interest, communicate your key message and call to ...

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...