Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web ...

Google announced significant upgrades to Gmail, Google Workspace, Google Docs, and even Google Vids during the annual Google I/O Developers Conference on Tuesday. One of the biggest highlights was the ...

SocialSync can convert existing content from YouTube, Instagram, Facebook, LinkedIn, X, and Snapchat into full-screen CTV ads in under two hours.

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Facebook's already offering retailers ways to convert ad views into sales online, but now it has a way to see if those views generate in-store traffic. To gauge how effective a retailer's ads are in ...

A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. Industry report finds organic traffic is down, making paid ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...