Over time, countless ads have captured the hearts of Americans and remained beloved years and even decades after their original air date. Big brands like McDonald's, Budweiser, Snickers, and Old Spice ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...