Pepsi is pouring it on in Coke’s house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. While the visitors had called for a “cola truce” on social media with the ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.